In what is called collaborative consumption, the sharing economy or the peer economy, owners rent out something they are not using, such as a car, house or bicycle to a stranger using these peer-to-peer services. The company typically has an eBay-style rating or review system so people on both sides of the transaction can trust the other. With the popularity of these services, many people don’t need to buy when they can rent from others.
Airbnb, the San Francisco startup is the poster child of the collaborative consumption or peer economy. Here, travellers can rent a room or a whole home or a British castle on Airbnb. Dog owners can leave their dog with a host who will take care of the dog on DogVacay. On Google Ventures-backed RelayRides, people can borrow cars from neighbours. They can rent the cars by the hour or by the day. If the car has a service like OnStar, users can open the car automatically through a mobile app.
TaskRabbit is a mobile marketplace for people to hire people to do jobs and tasks, from delivery, to handyman to office help. Founded in 2008, the site has 4000 TaskRabbits on the service nationwide who bid to do tasks that are posted by people looking for a service. All the “rabbits” are interviewed and have their backgrounds checked before going on the system.
Peer-to-peer car sharing company Getaround lets people borrow cars from others. Owners who are out of town can also leave their car with Getaround, which will rent out the car, clean it and take care of it. Getaround cars are covered by a $1 million insurance policy from Berkshire Hathaway.
Liquid, a rent a bike from a neighbour was formerly known as Spinlister. Zaarly is a peer-to-peer marketplace for people to provide services to others. Compared to other services, Zaarly focuses on creating “stores” for sellers to market their services, from home repair to iPhone repairs, buy a home made pie or hire a cobbler.
Lyft is a ride sharing service for people to find rides from “regular” people who have a car. The service, created by Zimride, only takes “donations” because it is not a taxi service.
Lending Club’s peer-to-peer network can be used to get cold hard cash. Lending Club is cheaper than credit cards for borrowers and provides better interest rates than savings accounts for investors. Since July 2007, Lending Club investors have invested over $1 billion in loans and received more than $85 million in interest payments.
Startup Fon enables people to share some of their home Wi-Fi network in exchange for getting free Wi-fi from anyone of the 7 million people in Fon’s network.
SideCar, a ride sharing startup, now available in San Francisco and Seattle, allows “regular” drivers to pick up people who want a ride. Drivers also accept a donation, but don’t charge a fee.
People buy or sell their clothing via Poshmark’s mobile app. They can also display their virtual closets and find friends who have similar styles.
And NeighborGoods is yet another community service where you can save money and resources by sharing stuff with your friends. With Americans spending $22 billion a year on self-storage, that’s a lot of unused stuff. So need a ladder? Borrow it from your neighbour. Have a bike collecting dust in your closet? Lend it out and make a new friend. And what more, borrowing and lending items on NeighborGoods is free of charge though members may charge a deposit or a rental fee for the use of their items. However, NeighborGoods does allow members to upgrade their accounts for $9.99 for access to more items.
The “sharing economy” has attracted a great deal of attention in recent months. Platforms such as Airbnb and Uber are experiencing explosive growth, which, in turn, has led to regulatory and political battles. Boosters claim the new technologies will yield utopian outcomes—empowerment of ordinary people, efficiency, and even lower carbon footprints. Critics denounce them for being about economic self-interest rather than sharing, and for being predatory and exploitative. Not surprisingly, the reality is more complex.
Sharing economy activities fall into four broad categories: recirculation of goods, increased utilization of durable assets, exchange of services, and sharing of productive assets.
The origins of the first date to 1995 with the founding of eBay and Craigslist, two marketplaces for recirculation of goods that are now firmly part of the mainstream consumer experience.
These sites were propelled by nearly two decades of heavy acquisition of cheap imports that led to a proliferation of unwanted items. In addition, sophisticated software reduced the traditionally high transaction costs of secondary markets, and at eBay, reputational information on sellers was crowdsourced from buyers, thereby reducing the risks of transacting with strangers.
By 2010, many similar sites had launched, including ThredUp and Threadflip for apparel, free exchange sites like Freecycle and Yerdle, and barter sites such as Swapstyle.com. Online exchange now includes “thick,” or dense markets in apparel, books, and toys, as well as thinner markets for sporting equipment, furniture, and home goods.
The second type of platform facilitates using durable goods and other assets more intensively.
In wealthy nations, households purchase products or hold property that is not used to capacity (e.g., spare rooms and lawn mowers). Here, the innovator was Zipcar, a company that placed vehicles in convenient urban locations and offered hourly rentals.
After the 2009 recession, renting assets became more economically attractive, and similar initiatives proliferated. In transportation, these include car rental sites (Relay Rides), ride sharing (Zimride), ride services (Uber, UberX, Lyft), and bicycle sharing (Boston’s Hubway or Chicago’s Divvy Bikes).
In the lodging sector, the innovator was Couchsurfing, which began pairing travelers with people who offered rooms or couches without payment back in 1999. Couchsurfing led to Airbnb, which has reported more than 40 million stays in over 190 countries.
This type of service includes non-monetized assets such as tools, which are more immediate neighbourhood based, providing people with low-cost access to goods and space and some opportunities to earn money.
The third practice is service exchange which began in the 1980s as a means to provide opportunities to the unemployed. These Time banks are community-based, non-profit multilateral barter sites in which services are traded on the basis of time spent. However, these have been less popular than monetized service exchanges such as TaskRabbit and Zaarly, which pair users who need tasks done with people who do them.
The fourth category focuses on sharing assets or space in order to enable production, rather than consumption. These include hackerspaces for computer professionals, makerspaces which shared tools and co-working spaces that served as offices. Other production sites include educational platforms that aim to supplant traditional educational institutions by democratizing access to skills and knowledge and promoting peer instruction.
These new technologies of peer-to-peer economic activity are potentially powerful tools for building a social movement centered on genuine practices of sharing and cooperation in the production and consumption of goods and services. But achieving that potential will require democratizing the ownership and governance of the platforms.
The trend has not been without its naysayers. “How are we going to harness the sharing economy to spread the wealth?” The Airbnbs of the world and their venture capitalist backers are siphoning off too much value, some argue. Discussions of labor exploitation, race to the bottom dynamics, perverse economic impacts, unequal access for low-income and minority communities, and the status of regulation and taxation are some of the negatives that have engaged industry watchers for a while.
And while the politics of these sharing efforts differ across the globe, what is common is the desire among participants to create fairer, more sustainable, and more socially connected societies.
REFERENCES
- Airbnb is Inc’s 2014 Company of the Year; Dec 2014; Burt Helm [inc.com]
- The Rise of the Sharing Economy; [triplepundit.com]
- Debating the Sharing Economy; Oct 2014; Juliet Schor [greattransition.org]
- Today’s smart Choice: Don’t Own. Share; Mar 2011; Bryan Walsh [time.com]
- Consumer intelligence Series “The Sharing Economy”; Apr 2015;